My RolE
Account Manager
SOLUTIONS
SOCIAL: We identified three influencers who have built their entire platforms on being unapologetically themselves. By bringing their unique styles, philosophies, experiences and tones of voice to the campaign, they inspired other women to own their authentic selves and solidified adidas Originals and Foot Locker as a platform for self-expression and individual creativity.
DIGITAL: We developed the HER COURT Zine – a place to create deeper storytelling moments and build more meaningful connections between the Influencer and consumer audience. We also created influencer-specific micro-sites that shoppers could access via QR code in the zine to shop the featured looks.
ACTIVATIONS: To bring HER COURT to life as a retail activation, we looked at what other formats of serialized content come to life best IRL – that’s where Chinae Alexander and her “Press Play” podcast came in. We built on our Influencer deep-dive by recording a live episode with her in-store, interacting with consumers in a real and intimate way.
Laughs were had.
Tears were cried.
Long-term brand connections were made.
