WOMEN’S COMMUNITY

NYC + LA // adidas

The Goal

If you want to build brand love (plus a group of engaged brand advocates and repeat shoppers), you have to build something more than a stand-alone program.

You have to build a community.

Client: adidas Women

Agency: Happylucky

2018 - 2019

My RolE

Account Manager

SOLUTIONS

1] Embrace the idea that one size does not fit all.

We created an event strategy that leverages the brand’s already strong foundations:
Game: Create confidence
Life: Create Community
World: Create better

2] Meet her where she already is

Staying Local: locations that are easy to reach + partnering brands she already loves
Elevating Natural Leaders: Utilizing local influencers to be our community’s heroes

3] Be there. For her. Always.

A Purpose-Built Community: We provided what these women actually wanted: A sustained opportunity for connection and conversation.

Results

Set records on engagement:

66.1% Email Engagement Rate Average (vs. 21% from adidas)
93.8% UGC Content on Hashtags
Over 4500 women enrolled in the LA + NYC communities

WOMEN’S COMMUNITY

NYC + LA // adidas

The Goal

If you want to build brand love (plus a group of engaged brand advocates and repeat shoppers), you have to build something more than a stand-alone program.

You have to build a community.

Client: adidas Women

Agency: Happylucky

2018 - 2019

My RolE

Account Manager

SOLUTIONS

1] Embrace the idea that one size does not fit all.

We created an event strategy that leverages the brand’s already strong foundations:

Game: Create confidence

Life: Create Community

World: Create better

2] Meet her where she already is

Staying Local: locations that are easy to reach + partnering brands she already loves

Elevating Natural Leaders: Utilizing local influencers to be our community’s heroes

3] Be there. For her. Always.

A Purpose-Built Community: We provided what these women actually wanted: A sustained opportunity for connection and conversation.

Results

Set records on engagement:

66.1% Email Engagement Rate Average (vs. 21% from adidas)

93.8% UGC Content on Hashtags

Over 4500 women enrolled in the LA + NYC communities

adidas - women's community

WOMEN’S COMMUNITY

NYC + LA // adidas

The Goal

If you want to build brand love (plus a group of engaged brand advocates and repeat shoppers), you have to build something more than a stand-alone program.

You have to build a community.

Client: adidas Women

Agency: Happylucky

2018 - 2019

My RolE

Account Manager

SOLUTIONS

1] Embrace the idea that one size does not fit all.

We created an event strategy that leverages the brand’s already strong foundations:

Game: Create confidence

Life: Create Community

World: Create better

2] Meet her where she already is

Staying Local: locations that are easy to reach + partnering brands she already loves

Elevating Natural Leaders: Utilizing local influencers to be our community’s heroes

3] Be there. For her. Always.

A Purpose-Built Community: We provided what these women actually wanted: A sustained opportunity for connection and conversation.

Results

Set records on engagement:

66.1% Email Engagement Rate Average (vs. 21% from adidas)

93.8% UGC Content on Hashtags

Over 4500 women enrolled in the LA + NYC communities