The ICON program allows interns to solve brand problems. Nike's team asked for a new digital strategy to integrate the Hurley brand member into the Nike family. Our team highlighted two key world events to lay our groundwork, the World Cup and the Olympics.
+ Obtained exclusive legal rights to the 2014 Olympic athlete package which included Hurley branded apparel + Designed Hurley's exclusive World Cup board short collection that was later put into production + Created Hurley app that would eventually be integrated into Nike's website + Worked with Hurley and Nike executives to create the most innovative sportswear application in the marketplace