NITEJOGGER

R E T A I L   C A M P A I G N ,  D I S R U P T I O N  &  A C T I V A T I O N S // ADIDAS

The Goal

The Nite Jogger was not made for people who jog at night. It was designed for people who hustle, the ones who create at all hours of the day, changing the game along the way. For its launch, we wanted to connect to these 24/7 hustlers on their level and empower them to create.

Bring Nite Jogger to life at adidas and Finish Line stores across the country.

Client: adidas x Finish Line

Agency: Happylucky

2019 - 2020

My RolE

Account Manager

SOLUTIONS

NITE HUSTLER

A series of disruptions and activations for the Finish Line consumer’s creatively inspired world.

ADIDAS NITE SCHOOL

We captured adidas’ creator mindset by hosting Nite School, a series of creative Influencer-led workshops where consumers could pursue their creative visions in a hands-on setting and put their work out into the world, culminating in a final project and massive graduation party. 

IN-STORE CREATOR SPACE

We established in-store “Nite Jogger” interactive displays across New York and LA to engage creators, giving consumers a place to explore their creative passions and apply to our workshop series.

GRADUATION PARTY

No schooling is complete without a graduation ceremony. We threw a massive party in New York to celebrate – showcasing student art, music and elevator pitches. This experience cemented adidas as the ultimate creator brand and built some serious brand love along the way.