BACKHOME ADU
ACCESSIBLE + AFFORDABLE HOUSING
THE GOAL
In 2019, I was approached by the Portland Affordable Housing Preservation Trust with an opportunity to help launch an affordable housing pilot.
BackHome ADU aims to confront the affordable housing crisis and create positive community change, one ADU at a time.
Assembling a team consisting of a strategist, copywriter, and designer, we prepared to break ground.
Client: BackHome ADU
2019 - 2020
MY ROLE
Account Manager
SOLUTIONS
In order to solve the problems that hit closest to home,
we need close to home solutions.
Our team led a comprehensive branding excavation including: market, competitor, and audience research, messaging hierarchy, voice development, UX research and creation, design and logo concepting.
Within 6 months, we created a unique, stable brand supported by a full service platform. This enabled BackHome ADU to focus on what’s important: Confronting the affordable housing crisis, one ADU at a time.
“Because our backyards can help solve the problem.”
THE RESULTS
BackHome ADU’s pilot will launch Spring 2021
Home is more than a place.
It’s for hanging hats and tossing keys. It’s an intersection of families and friends. It’s freedom from worry. It’s shelter and security. And it’s a seed from which opportunity grows. Home is a feeling, one we believe no person should live without.
The only feeling better, is the feeling of giving a home to someone else.
CASCADE AIDS PROJECT
Levé x CAP
THE GOAL
Cascade Aids Project (CAP) strives to support and empower all people living with or affected by HIV, reduce stigma, and provide compassionate healthcare to the LGBTQ+ community & beyond.
Our goal was to raise awareness around the wealth of services CAP provides as well as provide a tool the organization can use for future funding.
Client: Cascade Aids Project
MY ROLE
Project Manager + Client Liaison
THE RESULTS
Through the combined efforts of Levé, Steichen Studio, and local creatives, our video contribution raised over $20K for Cascade Aids Project in 2019-2020.
This video was made possible by local professionals who donated their time and services pro-bono.
ENGAGED AGING INC.
National Non-Profit
THE GOAL
As a national organization, the EngAGE mission is to empower people – intellectually, creatively and emotionally – to do what they do best for the rest of their lives, ultimately gaining mastery, life enrichment, and engagement. We work to provide communities with affordable housing and artistically focused activities.
“The arts open people up, giving them new vehicles for self-expression, a chance to tell their stories,” Ms. Tursini said. “The programs capitalize on assets that remain, not on what’s been lost.”
- The New York Times
Currently, our goal is to help the Alberta Arts District achieve a healthy, vibrant, and diverse mixed-income neighborhood, where social equity is a living practice.
Client: EngAGE
2017 - 2018
MY ROLES
Freelance Public Relations Manager
Media Planner
Social Media Strategist
Event Production
Community Liaison
Intergenerational Activities
LADIES GET PAID - PDX
ADVOCACY organization FOR WOMXN
The Goal
Ladies Get Paid champions the professional and financial advancement of women.
Providing access to education, resources, and community to help you grow your career and your bank account.
“Whether it's employee training, culture consulting, or marketing, we work with companies to elevate women.”
60% of college graduates are women, yet less than 22% make it past middle management. We aim to change this.
Client: Ladies Get Paid
2017 - 2019
My Roles
Freelance Social Media Manager + Portland Mentor
Host online and in-person workshops, events, and meet ups.
Educate, empower, and mentor
Provide local women a platform to share, learn and connect.
#GRLPWR
@LGP_PDX
