PUREMOVE+
REEBOK
The Goal
Solidify Reebok as the platform for innovation and inclusivity.
Spearhead the creative concept for PureMove+ Bra and Tight campaign, bringing focus to
Motion Sense™ Technology and building strategic direction and messaging that pairs well with
the visual direction.
Extend the messaging into the social realm with digital storytelling. Oversee
and handle all production and provide guidance on overall activation plan and rollout.
Client: Reebok
Agency: Happylucky
2019
My RolE
Account Manager
SOLUTIONS
Showcased Motion Sense,™ capturing the intricacies of movement through joyful intensity
Showed how these bras and tights are designed for every body, at every point on their fitness journey
Results
Striking visual assets with an under-the-radar location provided the otherworldly backdrop to highlight the space/tech narrative
Including clients in the creative process led to a collaborative and healthy client relationship,
which led to additional, more upstream, strategic workAn integrated digital campaign that broke through and positioned Reebok as a woman’s ally
in fitness
