UNAPOLOGETICALLY YOU + INCLUSIVITY

REEBOK

The Goal

Tell a new age of femininity story defined by women who lead multi-dimensional lives and prioritize supporting each other.

Strategically craft the creative concept for the Unapologetically You and Inclusivity campaigns, bringing focus to boundary breaking women who aren’t afraid to claim what belongs to them.

Extend the messaging into the social realm with digital storytelling.

Client: Reebok

Agency: Happylucky

2019 - 2020

My RolE

Account Manager

SOLUTIONS

We approached these campaigns with a transparency the consumer has never seen, but always craved. By going beyond the stereotypes of a typical campaign that’s made for only a few versions of her we were able to create content that showcases diversity, authenticity and relatability.

“Body positivity is OLD NEWS. Body Neutrality is the idea that women’s bodies should just not be commented on at all. So don’t say ‘I love how I look, no matter what you think.’ but do say ‘I love what I think, and who cares what I look like?’”
The Guardian, 2019

Results

Striking visual assets with a unique photo direction that highlight the personal narrative of each of our models
Including clients in the creative process led to a collaborative and healthy client relationship,
which led to additional, more upstream, strategic work
An integrated digital campaign that broke through and positioned Reebok as brand that lifts women up regardless of their background or size

REEBOK - Inclusivity

UNAPOLOGETICALLY YOU + INCLUSIVITY

REEBOK

The Goal

Tell a new age of femininity story defined by women who lead multi-dimensional lives and prioritize supporting each other.

Strategically craft the creative concept for the Unapologetically You and Inclusivity campaigns, bringing focus to boundary breaking women who aren’t afraid to claim what belongs to them.

Extend the messaging into the social realm with digital storytelling.

Client: Reebok

Agency: Happylucky

2019 - 2020

My RolE

Account Manager

SOLUTIONS

We approached these campaigns with a transparency the consumer has never seen, but always craved. By going beyond the stereotypes of a typical campaign that’s made for only a few versions of her we were able to create content that showcases diversity, authenticity and relatability.

“Body positivity is OLD NEWS. Body Neutrality is the idea that women’s bodies should just not be commented on at all. So don’t say ‘I love how I look, no matter what you think.’ but do say ‘I love what I think, and who cares what I look like?’”

The Guardian, 2019

Results

Striking visual assets with a unique photo direction that highlight the personal narrative of each of our models

Including clients in the creative process led to a collaborative and healthy client relationship, which led to additional, more upstream, strategic work

An integrated digital campaign that broke through and positioned Reebok as brand that lifts women up regardless of their background or size

Including clients in the creative process led to a collaborative and healthy client relationship,
which led to additional, more upstream, strategic work