OUTLANDER
A STARZ ORIGINAL SERIES
The Goal
Bring the Outlander fanbase's dreams to life via social activations, curated content.
Client: STARZ
Agency: Edelman LA
2016-2017
My Roles
Project Manager
Content Strategist
Art Director
Copywriter
Community Manager
Results
+ Impressions: 169.4M
+ Engagements: 4.1M
+ New Followers: 272.1K
+ Positive Fan Conversation: 63%
+ Ranked Top 5 for Nielsen Twitter TV (13 episodes)
BLUNT TALK
A STARZ ORIGINAL SERIES
The Goal
We made Patrick Stewart hard, real hard...comedically speaking.
Collaborate with Patrick Stewart and Jonathan Ames to create the most dynamic STARZ creative campaign to date and garner as much quirky celebrity engagement as possible.
Client: STARZ
Agency: Edelman LA
2016-2017
My Roles
Project Manager
Content Strategist
Art Director
Copywriter
Community Manager
Results
+ Impressions: 13M
+ #BreastCancerAwareness partnership with Breast Cancer Research Foundation & Susan B Komen
+ Daring, dynamic and diverse creative
+ BuzzFeed & Imgur paid partnership: +14K Impressions
+ Twitter Q&A: highest numbers for a STARZ Q&A to date with mention from Mashable
+ Experience in writing copy for current events, foot fetishes, sex jokes and bathroom humor
BLACK SAILS
A STARZ ORIGINAL SERIES
The Goal
Dead men tell no tales.
Unite the fans of Treasure Island with the thriving fanbase of the STARZ Original Series and make the finale as epic as the pirate legend.
Client: STARZ
Agency: Edelman LA
2016-2017
My Role
Project Manager
Content Strategist
Art Director
Copywriter
Community Manager
The Results
+ Impressions: 75.6M
+ Engagements: 2.1M
+ New Followers: 107K
+ Instagram Growth: +687% (from S3 - S4)
