Producer + Client Services
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Turf Club

TURF CLUB

TWIN FALLS, ID

The Goal

A local landmark in Twin Falls, ID,  reimagined and rebranded as a swanky steakhouse and speakeasy destination.

Soup to nuts, literally.


Client: R&M Fine Foods

Creative Director & Brand Strategist: Andrew Johnson

Industry Consultants: Joshua McFadden & Ben Fasman

Photographer: Thomas Teal

Designers: Maddy Pease & Zack Custer

Videography: Matt Tomac

Assistant Photo: Nathaniel Perales

SEO: Daniel Winigar

Digital Strategist: McKenzie Phelan

Website Development: SpaceType

2023-2024

My RolE

Senior Project Manager (Freelance)

Guided a premier hospitality development team in successful launch and strategic marketing rollout for an upscale restaurant and hidden speakeasy, managing day-to-day 360 marketing activities with a handpicked creative team and clients' construction vendors.

Deliverables

● Concept an overarching creative direction for the new construction 

● Develop Brand Kit and Brand Book Suite

● Website Development and Engaging Social Media Presence 

● Creative Content (2 Season Docuseries, Reels, Photo and Video Content)

● Design and produce all restaurant collateral (Menus, Napkins, Coasters etc.)

● Run SEO and Dynamic Digital Marketing Strategies (Email Marketing, Newsletters etc.)

● Out of Home Marketing (Mailers, Billboards, Print)

RESULTS:

  • Achieved a $350K increase in project scope within six months and secured an additional $200K in resource management and creative development after one year of performance.

  • Utilized inbound marketing techniques to produce unique storylines for multiple photo and video productions for digital channels including a high performing docuseries on Instagram.

  • Leveraged data-driven insights to guide decisions, optimizing resource allocation and maximizing ROI.

    • Implemented customized SEO strategies, securing the restaurant's top regional ranking for duration of scope.

    • Recruited top digital email marketing experts who increased conversion rates by 30%.

    • Partnered with UX/UI designers to develop user-friendly interfaces, significantly boosting return traffic.

  • Integrated new project management tools and bookkeeping services, enhancing workflow transparency and communication across departments.

PRESS: