YOUTUBE
Video by the people for the people
The Goal
#KatyCats + #Lovatics Unite!
Work with influencer accounts to create hype and support the premiere of YouTube's new show, Best. Cover. Ever, featuring Katy Perry, Demi Lovato, Keith Urban + more.
Client: YouTube
Agency: Swift Agency
Sep 2017 - Jan 2018
My Roles
Freelance Social Strategist
Copywriter
Community Management
Analytics (Curalate, Percolate, Hootsuite, Spredfast, Asana etc.)
Results
“Baby, You’re a Firework!”
+98K Mentions (5 weeks)
1.91M Engagements (32% positive, 1% negative)
Trended #KatysBestCoverEver and #DemisBestCover Ever worldwide on Twitter
